Managing Complexity Through Automation

AT&T's digital agency challenged Tekside to create efficiencies within its complex, multi-touch, multi-channel abandoned cart program to minimize recurring manual effort.
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CASE STUDY

AT&T Business Services

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SOLUTION

Tekside engineered a MicroServices-based workflow automation that interfaced with the disparate AT&T platforms that manage weekly content, offer and versioning updates across the program's diverse template and message inventory.

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RESULTS

This reengineered automated process reduced weekly production time from days to minutes, eliminated virtually all manual effort and freed up resources on three cross-departmental teams. The total automation investment payback was 2 months.

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Enablement
& Integration

Successfully connected disparate data silos, creative, and message deployment ecosystems.

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Implementation
& Activation

Automated a high-priority customer journey program using enterprise ETL and a configurable MicroServices stack.

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Practitioner's
Perspective

Replaced costly, error prone manual process and tamed complexity through automation re-imagineering.

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"Tekside's configurable MicroServices wizardry finally gave our team the flexibility, control and speed we'd only dreamt possible."

Chris Dechene, Agency Project Lead