New, not new
Marketing has seen a big evolution from as little as 20 years ago to today. With a treasure-trove of accessible data, marketing has morphed from CRM with “batch & blast” to seamless MarTech ecosystems... or so it appears from a high level! The REALITY underscores that many of the fundamentals remain the same:
Today’s difference is that marketers are trying to balance MORE:
customers, that are more connected
types of messaging (email, apps/push, sms, ad-tech etc)
more data (all the clickstream and digital data)
pieces of technology & MarTech platforms
Tekside can help you simplify. We are an extra set of hands (and brains) to optimize your marketing processes. We work with select down-to-earth clients who want to find a better way to execute.
Strategically located in the heart of the Toronto-Waterloo Innovation Corridor
Location. Location. Location. We've got it in spades. Guelph is a quaint university town with close proximity to a number of regional hubs. Our team can easily get to clients across Ontario and the northeastern US.
One of our biggest advantages is talent and innovation. The surrounding universities, tech incubators and local lifestyle has created a “density of tech talent”. Our Founder renovated a historic building in downtown Guelph and launched Connect Digital Hub to tap into the community.
And, with an average daily commute that our team measures in minutes, yeah, we're pretty thrilled to call Guelph home! We are even directly across from the Guelph train station.
In a complex MarTech world, clients need experienced practitioners who are systems thinkers and professionals. We are a team of engineers and architects with years of applied tech and Dev/Ops experience. We Get Stuff Done (GSD) at Speed. And we make your processes better.
TEAM - We are a broad, deep and diverse team motivated to work together to solve problems and get the job done. We encourage mentoring and collaboration in everything we do.
EMPATHY - As trusted partners and peers, we put ourselves in the other person's shoes, actively listen, understand and engage.
KNOWLEDGE - We continuously develop our skills and abilities. We have the business acumen to understand goals and context of a solution, and the technical knowledge necessary to help our clients succeed.
SMART - We use critical thinking and problem-solving to build creative solutions. We apply our collective knowledge and technical skills in a focused, experienced manner.
INNOVATION - As part of our forward-thinking approach throughout our entire team, we invest in a safe, supportive environment to try new things, adapt and learn from our mistakes.
DISCIPLINE - We commit to our clients to follow documented processes, think and plan before acting and maintain respect and courtesy in all professional interactions.
ELEVATE - Success is when our individual Employees, Teams, Company and Clients continually improve and deliver results. "Take to another level"
Do you share our values?
Join our growing team or contact us if you are interested in learning more about how Tekside can work with your team.
We're very serious about what we do, but don't take ourselves too seriously.
We'd love to hear from you. Drop us a line if you're interested in learning more, want to meet 'n greet over a coffee or set up something more formal at your office or ours.