Mike RiehlJan 232 minImportant Updates to Google & Yahoo Authentication RequirementsAs of February 2024, Google and Yahoo are making changes to their requirements to receive email and route it to a user’s inbox. The goal...
Geoff LintonApr 28, 20233 minHow to Define the Stages of the MarTech Maturity CurveMany modern marketers struggle to determine their future strategy and the roadmap required to support it. From a practitioner’s...
Geoff LintonJul 27, 20222 minWhy It’s Time for Marketers to Get an “Email Health Check”In our commentary column we discussed the pervasiveness of email marketing, yet many marketers aren’t fully utilizing its capabilities. ...