Geoff LintonDec 22, 20212 minEnablement In RealitySeveral weeks ago, I attended a webinar where a presenter stated that marketing is relatively easy, it requires marketers to “Know the...
Geoff LintonOct 21, 20213 minOptimize for Enablement: Walk Before You RunA common question that we often hear from senior marketing executives is “what should we do next?”. Well, that depends on your current...
Geoff LintonApr 28, 20213 minActionable steps to launch your “Big Rethink”The “Big Rethink” is more than just a catchy phrase. Business has entered a new era, and rethinking is a critical step to recovery and...
Geoff LintonApr 5, 20213 minTop 4 Blind Spots and Practical Steps for MarketersA recent White Paper by Clear M&C Saatchi reported that 80% of CMOs and CEOs believe their business strategy is very clearly defined....