Geoff Linton
Enablement In Reality
Several weeks ago, I attended a webinar where a presenter stated that marketing is relatively easy, it requires marketers to “Know the...
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Unique point-of-views, industry research, practitioner’s perspectives, real-life examples and down-to-earth tips to help you tame MarTech complexity.
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Geoff Linton
- Dec 22, 2021
- 1 min
Enablement: Turning Strategy Into Activation
Over the last year, Marketing Masters has spent a lot of time talking about the importance of developing a clear strategy. Strategy is...
45 views
Geoff Linton
- Oct 21, 2021
- 3 min
Optimize for Enablement: Walk Before You Run
A common question that we often hear from senior marketing executives is “what should we do next?”. Well, that depends on your current...
72 views
Geoff Linton
- Oct 21, 2021
- 2 min
Updating the Digital Transformation Playbook
In our last newsletter, we discussed how companies should pause and reflect (aka the Big Rethink) amidst the rapid digital acceleration...
62 views
Geoff Linton
- Apr 28, 2021
- 3 min
Actionable steps to launch your “Big Rethink”
The “Big Rethink” is more than just a catchy phrase. Business has entered a new era, and rethinking is a critical step to recovery and...
55 views
Geoff Linton
- Apr 28, 2021
- 2 min
It’s Time to Re-Evaluate our People, Process, & Tech
According to a number of business experts, we’ve seen about 5 years of digital adoption take place in just a 1 year span. The accelerated...
58 views
Geoff Linton
- Apr 5, 2021
- 2 min
Recalibration and Bias Checking
It might be due to fatigue from operating in the COVID-19 era, but we are beginning to see a number of companies struggling to find their...
67 views
Geoff Linton
- Apr 5, 2021
- 3 min
Top 4 Blind Spots and Practical Steps for Marketers
A recent White Paper by Clear M&C Saatchi reported that 80% of CMOs and CEOs believe their business strategy is very clearly defined....
63 views
Geoff Linton
- Feb 19, 2021
- 2 min
Bringing Data and People Together: The Balance of Science and Art
In this issue, we’ll discuss a broader organizational strategy to manage aspects of VUCA by adopting an approach that balances data with...
69 views
Geoff Linton
- Feb 19, 2021
- 1 min
Managing Complexity
In the previous issue of Marketing Masters, we introduced VUCA (volatility, uncertainty, complexity and ambiguity) and the importance of...
31 views
Geoff Linton
- Jan 5, 2021
- 2 min
The Focused Mindset to Cut Through Noise
At a 30,000 foot view from the C-Suite, business is about serving an addressable audience and making a difference by providing value to...
46 views
Geoff Linton
- Jan 5, 2021
- 1 min
Realize Change is Going to Continue to Happen
In today’s business world, disruption is inevitable and is going to continue. Whether it’s technological change, human change, or global...
44 views
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