MarTech

Unique point-of-views, industry research, practitioner’s perspectives, real-life examples and down-to-earth tips to help you tame MarTech complexity.

Reflections on the Canadian Digital Marketing Pulse Survey

Originally published by the Canadian Marketing Association, Martech Council, Dec 2020 The Canadian Digital Marketing Pulse Survey...

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In the new world, the role of agencies is changing. Clients need partners and stakeholders who have skin in the game. Are you ready?

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The impact of COVID-19 is hitting industry sectors differently. But email marketing has proven to be a powerful direct vehicle to keep conne

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