MarTech

Unique point-of-views, industry research, practitioner’s perspectives, real-life examples and down-to-earth tips to help you tame MarTech complexity.

How to Define the Stages of the MarTech Maturity Curve

Many modern marketers struggle to determine their future strategy and the roadmap required to support it. From a practitioner’s...

Geoff Linton

Apr 28, 20233 min read

Originally published by the Canadian Marketing Association, Martech Council, Dec 2020 The Canadian Digital Marketing Pulse Survey...

dbyrne64

Dec 18, 20202 min read

In the new world, the role of agencies is changing. Clients need partners and stakeholders who have skin in the game. Are you ready?

dbyrne64

Jun 16, 20202 min read

The impact of COVID-19 is hitting industry sectors differently. But email marketing has proven to be a powerful direct vehicle to keep conne

dbyrne64

May 26, 20202 min read