MarTech

Unique point-of-views, industry research, practitioner’s perspectives, real-life examples and down-to-earth tips to help you tame MarTech complexity.

dbyrne64

Reflections on the Canadian Digital Marketing Pulse Survey

Originally published by the Canadian Marketing Association, Martech Council, Dec 2020 The Canadian Digital Marketing Pulse Survey...

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dbyrne64

The Role of Agencies is Changing... Are You Ready?

In the new world, the role of agencies is changing. Clients need partners and stakeholders who have skin in the game. Are you ready?

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dbyrne64

Impact of COVID-19 on Industry: Spotlight on Restaurant Sector

The impact of COVID-19 is hitting industry sectors differently. But email marketing has proven to be a powerful direct vehicle to keep conne

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