Geoff LintonJul 27, 20222 minThe Resurgence of Email MarketingPervasiveness of Email In the marketing industry, there is general consensus that email is a strong performing channel. Email marketing...
Geoff LintonDec 22, 20212 minEnablement In RealitySeveral weeks ago, I attended a webinar where a presenter stated that marketing is relatively easy, it requires marketers to “Know the...
Geoff LintonDec 22, 20211 minEnablement: Turning Strategy Into Activation Over the last year, Marketing Masters has spent a lot of time talking about the importance of developing a clear strategy. Strategy is...