Geoff LintonOct 21, 20213 minOptimize for Enablement: Walk Before You RunA common question that we often hear from senior marketing executives is “what should we do next?”. Well, that depends on your current...
Geoff LintonOct 21, 20212 minUpdating the Digital Transformation PlaybookIn our last newsletter, we discussed how companies should pause and reflect (aka the Big Rethink) amidst the rapid digital acceleration...
Geoff LintonApr 28, 20213 minActionable steps to launch your “Big Rethink”The “Big Rethink” is more than just a catchy phrase. Business has entered a new era, and rethinking is a critical step to recovery and...