Geoff LintonFeb 19, 20212 minBringing Data and People Together: The Balance of Science and ArtIn this issue, we’ll discuss a broader organizational strategy to manage aspects of VUCA by adopting an approach that balances data with...
Geoff LintonFeb 19, 20211 minManaging ComplexityIn the previous issue of Marketing Masters, we introduced VUCA (volatility, uncertainty, complexity and ambiguity) and the importance of...
Geoff LintonJan 5, 20212 minThe Focused Mindset to Cut Through NoiseAt a 30,000 foot view from the C-Suite, business is about serving an addressable audience and making a difference by providing value to...