Commentary | Tekside

Unique point-of-views, industry research, practitioner’s perspectives, real-life examples and down-to-earth tips to help you tame MarTech complexity.

Geoff Linton

Enablement: Turning Strategy Into Activation

Over the last year, Marketing Masters has spent a lot of time talking about the importance of developing a clear strategy. Strategy is...

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Geoff Linton

Updating the Digital Transformation Playbook

In our last newsletter, we discussed how companies should pause and reflect (aka the Big Rethink) amidst the rapid digital acceleration...

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Geoff Linton

It’s Time to Re-Evaluate our People, Process, & Tech

According to a number of business experts, we’ve seen about 5 years of digital adoption take place in just a 1 year span. The accelerated...

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Geoff Linton

Recalibration and Bias Checking

It might be due to fatigue from operating in the COVID-19 era, but we are beginning to see a number of companies struggling to find their...

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Geoff Linton

Managing Complexity

In the previous issue of Marketing Masters, we introduced VUCA (volatility, uncertainty, complexity and ambiguity) and the importance of...

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Geoff Linton

Realize Change is Going to Continue to Happen

In today’s business world, disruption is inevitable and is going to continue. Whether it’s technological change, human change, or global...

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