Geoff LintonDec 22, 20211 minEnablement: Turning Strategy Into Activation Over the last year, Marketing Masters has spent a lot of time talking about the importance of developing a clear strategy. Strategy is...
Geoff LintonOct 21, 20212 minUpdating the Digital Transformation PlaybookIn our last newsletter, we discussed how companies should pause and reflect (aka the Big Rethink) amidst the rapid digital acceleration...
Geoff LintonApr 28, 20212 minIt’s Time to Re-Evaluate our People, Process, & TechAccording to a number of business experts, we’ve seen about 5 years of digital adoption take place in just a 1 year span. The accelerated...
Geoff LintonApr 5, 20212 minRecalibration and Bias CheckingIt might be due to fatigue from operating in the COVID-19 era, but we are beginning to see a number of companies struggling to find their...