Commentary | Tekside

Unique point-of-views, industry research, practitioner’s perspectives, real-life examples and down-to-earth tips to help you tame MarTech complexity.

Enablement: Turning Strategy Into Activation

Over the last year, Marketing Masters has spent a lot of time talking about the importance of developing a clear strategy. Strategy is...

Geoff Linton

Dec 22, 20211 min read

In our last newsletter, we discussed how companies should pause and reflect (aka the Big Rethink) amidst the rapid digital acceleration...

Geoff Linton

Oct 21, 20212 min read

According to a number of business experts, we’ve seen about 5 years of digital adoption take place in just a 1 year span. The accelerated...

Geoff Linton

Apr 28, 20212 min read

It might be due to fatigue from operating in the COVID-19 era, but we are beginning to see a number of companies struggling to find their...

Geoff Linton

Apr 5, 20212 min read

In the previous issue of Marketing Masters, we introduced VUCA (volatility, uncertainty, complexity and ambiguity) and the importance of...

Geoff Linton

Feb 19, 20211 min read

In today’s business world, disruption is inevitable and is going to continue. Whether it’s technological change, human change, or global...

Geoff Linton

Jan 5, 20211 min read