Geoff Linton
Enablement: Turning Strategy Into Activation
Over the last year, Marketing Masters has spent a lot of time talking about the importance of developing a clear strategy. Strategy is...
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Unique point-of-views, industry research, practitioner’s perspectives, real-life examples and down-to-earth tips to help you tame MarTech complexity.
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Geoff Linton
Oct 21, 20212 min
Updating the Digital Transformation Playbook
In our last newsletter, we discussed how companies should pause and reflect (aka the Big Rethink) amidst the rapid digital acceleration...
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Geoff Linton
Apr 28, 20212 min
It’s Time to Re-Evaluate our People, Process, & Tech
According to a number of business experts, we’ve seen about 5 years of digital adoption take place in just a 1 year span. The accelerated...
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Geoff Linton
Apr 5, 20212 min
Recalibration and Bias Checking
It might be due to fatigue from operating in the COVID-19 era, but we are beginning to see a number of companies struggling to find their...
93 views
Geoff Linton
Feb 19, 20211 min
Managing Complexity
In the previous issue of Marketing Masters, we introduced VUCA (volatility, uncertainty, complexity and ambiguity) and the importance of...
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Geoff Linton
Jan 5, 20211 min
Realize Change is Going to Continue to Happen
In today’s business world, disruption is inevitable and is going to continue. Whether it’s technological change, human change, or global...
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